After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one step better: Men vs. Women:
The commercial is entertaining, but it’s the overall marketing campaign that blows me away.
The idea is so obvious. But it’s brilliant.
Most disturbingly, it makes me want to go out and buy Nike+.
And I’m supposed to be immune to such ploys.
Hats off (and shoes on) to Nike… again.
Seen at advertolog