competitive engagement

After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one step better: Men vs. Women:

The commercial is entertaining, but it’s the overall marketing campaign that blows me away.

The idea is so obvious. But it’s brilliant.

Most disturbingly, it makes me want to go out and buy Nike+.

And I’m supposed to be immune to such ploys.

Hats off (and shoes on) to Nike… again.

Seen at advertolog


2 Responses to “competitive engagement”

  1. 1 David March 17, 2009 at 08:00

    Almost makes me want to buy Nike plus, if I wasn’t so damn lazy πŸ˜‰

    • 2 eskimon March 17, 2009 at 08:12

      You don’t have it already? But it’s a gadget that hooks up to your iPod! πŸ˜‰

      It’s a really clever bit of marketing though, right? It motivates you to get involved, rather than the usual “oh yeah, that’s nice… next!” response.

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