back to love

Advertisers everywhere seem to be reverting to feel-good campaigns.

It’s a simple and obvious strategy, but it’s effective: in these depressing times, people will be drawn to things (and brands) that make them feel better and more optimistic.

Along with the Absolut film I posted a few days ago, here are some more examples of that optimism:

Seen at advertolog

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4 Responses to “back to love”


  1. 1 Ulrik March 11, 2009 at 07:08

    I love the Coke one, but hate that it’s for Coke…

  2. 2 David March 11, 2009 at 08:43

    Obviously I’m feeling too unhappy yet, I just find them all annoying.

    Interesting selection of adverts, you get drunk on vodka and coke, get laid powered by viagra and finance the whole thing using visa 😉 It’s true, you should feel better after that!

    • 3 eskimon March 12, 2009 at 01:47

      I like the way your mind works! It’s funny how some cultures get annoyed by this ‘self-indulgent’ optimism quicker than others. Having said that, I don’t think it’ll be long before more people start to get ‘feel-good fatigue’ – so the question is, which direction will the creative go next?


  1. 1 fast forward « eskimon Trackback on March 23, 2009 at 10:19

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