When I first watched this, I expected it to be from a bank, or at least a service-oriented brand.
But when I discovered the truth, I was quite surprised.
The personality the commercial portrays is very different to the brand’s historic positioning.
Is this a new direction that will this be echoed in other creative, or is it just a one-off ?
Either way, it will be interesting to see the results.
The YouTube viewing stats aren’t bad though.