When I first watched this, I expected it to be from a bank, or at least a service-oriented brand.

But when I discovered the truth, I was quite surprised.

The personality the commercial portrays is very different to the brand’s historic positioning.

Is this a new direction that will this be echoed in other creative, or is it just a one-off ?

Either way, it will be interesting to see the results.

The YouTube viewing stats aren’t bad though.

from brainstorm#9 | via notcot


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