the new anthropologists

Iain Tait has a lot of good stuff on his crackunit blog- well worth a visit, especially for those who are marketers by day and DJs by night (we seem to be many…).

His recent post on the donk phenomenon fascinated me. It’s amazing how an entire sub-culture can evolve around one tiny niche in the music scene. Just look at the YouTube stats – how many million views?!

While the ‘music’ itself isn’t to everyone’s taste (think: Rezerection and dust masks), the insight the ‘donkumentaries‘ provide is amazing.

These videos are exactly the kind of profiling we should be sharing with clients to help them understand their audience.

Thanks Iain – for the marketing and the music!


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