Some brands seem to want to be part of everything we do.

But, like the drunk friend who turns up uninvited at a quiet party, there are times when even brands that we like aren’t welcome.

So, before you decide to use a particular connection opportunity, think how your audience will react to meeting you there.

Will they really be happy to see you?

Gatecrashing does more harm than good.


1 Response to “gatecrashing”

  1. 1 Ruby Pseudo May 20, 2009 at 15:05

    I couldn’t agree more… The Facebook adverts that say ‘single?’ or ‘broken hearted’ when you’ve just changed your status come to mind too… Terribly ignorant and rude…

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