a rebellious art show?
not exactly what i’d expect from harley-davidson, but an interesting move in their brand building efforts.
it focuses more on the likely consumer than the aspirational audience i’d normally associate with the brand (apparently, most harley-owners are in the older demographic groups).
still, the idea stays true to the harley concept – it is about rebellion after all – even if it’s in a more comfortable environment.
but will it sell any more machines?