[screenshot from gotmilk.com]
this is the latest in a line of addictive, interactive sites from the got milk? campaign.
the games are supported by various recipes for milk-based treats especially for the summer months, each with its own supporting nutrition facts.
if you haven’t already seen it, make sure you pay a visit to the get the glass game too:
[screenshot from get the glass]
it takes a while to load, but is an awe-inspiring piece of web gaming.
the real benefit of this kind of activity is to establish or reinforce a brand’s personality.
it is easy to see how these games might influence younger gamers’ perceptions of milk.