we (re)built this city on rock and roll

[screenshot from orangerockcorps.co.uk]

orange rockcorps challenges people to give 4 hours of their time to improving their community.

in return, orange gives them tickets to an exclusive concert.

another useful application of csr to express a brand’s personality, and a sure way to drive word of mouth in the media.

find out more here | from notcot

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