love letters

fontstruct screen shot

there’s something very clever about fontstruct, a free, online font creator from font brand fontshop.

allowing people to create and download their own fonts draws them deeper into the category.

it brings fonts to life, engaging users with a product they may previously have taken for granted.

while the concept isn’t new, this feels like a fresh take on the free sample, as well as a simple way to drive word-of-mouth between friends.

find out more at fontstruct | seen on springwise

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