i shot myself

[collage of images from topshop’s gallery]

iconic fashion retailer topshop has set up automated fashion shoots at stores in london, manchester and dublin.

shoppers can stroll in and immortalise their look using a modern version of the newton machine.

indulging people’s desire to be famous for five minutes, the best photos were posted online, and participants were given a print of their ‘shoot’.

the booths are a fantastic way to increase visits to the store, but also to encourage ‘dressing up’.

topshop could turn this engaging idea into direct sales by using in-store ‘fashion consultants’ to suggest items that shoppers might not have otherwise considered.

widespread pr ensures the idea reaches those who can’t visit the booths too.

visit the gallery | from springwise


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