[collage of images from topshop’s gallery]
iconic fashion retailer topshop has set up automated fashion shoots at stores in london, manchester and dublin.
indulging people’s desire to be famous for five minutes, the best photos were posted online, and participants were given a print of their ‘shoot’.
the booths are a fantastic way to increase visits to the store, but also to encourage ‘dressing up’.
topshop could turn this engaging idea into direct sales by using in-store ‘fashion consultants’ to suggest items that shoppers might not have otherwise considered.
widespread pr ensures the idea reaches those who can’t visit the booths too.