don’t topple your tipple
Published August 1, 2008
Tags: advertising, audience participation, brand personality, brand placement, branding, digital, fresh perspectives, gaming, Marketing, online
this simple yet addictive game effectively builds coke zero’s brand personality.
the objective is to race elliott sadler’s nascar round the virtual track without spilling the bottle of coke zero on the bonnet.
for those who want more racing-related brand fun, check out intel’s new site too.
have a go at rooftopracer | from adverblog