[image from trendwatching]
As well as meeting a real market need – cellphones aren’t much use without power – these kiosks perform a variety of marketing functions.
On a simple level, they’re great for driving brand awareness. Even better, they take sales opportunities to potential buyers.
But Motorola score the big points for their CSR efforts.
Firstly, the kiosks are solar powered. Brilliant.
Secondly, they’re run by local women with an ‘entrepreneurial spirit’ – as motorola put it, they’re
“Giving women the opportunity to run their own business, learn valuable entrepreneurial skills, and generate a positive income.“
A great balance of give and receive. Activity that not only meets basic marketing needs, but gives people a reason to like the brand beyond its products. and to talk about them too.