The fine line poll has been open a few weeks now, so I thought it was a good time to share some initial results.
Fascinatingly, one in five participants would refuse to promote a religion – more than any other category.
I was intrigued by this ranking.
It’s perhaps less surprising to see tobacco in second position, but the presence of political parties in third place was another finding that tickled me.
The majority of participants who voted “other” highlighted sexual exploitation of some description.
Meanwhile, one in ten participants were comfortable promoting anything for the right price – fewer than I initially expected.
So, an interesting set of results.
And while most are in line with my expectations, religion’s place at the top of the heap still fascinates me.
Being the curious person that I am, my response is: why?
What is it that advertisers find so morally repugnant about promoting a religion?
Is it because it’s beneath them?
Is it because they can’t think of anything that differentiates one religion from another?
Is there some kind of ethical barrier, and if so, why is the promotion of a brand that purports to save our souls more heinous than doing so for brands that have been shown to kill us?
I’d really like to know your perspectives – the comments section is open for your thoughts.
* The “Other” option allows participants to specify what they wouldn’t advertise. Thanks very much to everyone who has taken part so far. If you didn’t get the chance to vote, please feel free to take part in the poll now