now now

[image from sprint's now widget]

this is a fascinating piece of flash that delivers an engaging brand experience.

but will it change behaviour as well as attitudes?

or is it just a clever use of technology for its own sake?

from faris | more info here

state of adventure

welcome the the adventurous land of oregon

[screenshot from oregon website]

someobody’s put a lot of effort into this new site promoting the u.s. state of oregon.

it’s a bit like a ‘free sample’ on the web, and sets up a clear brand personality.

see more here | from notcot

patch code

[image from p8tch]

this tiny velcro-backed ‘p8tch’ incorporates a qrcode that links directly to a url.

scanning this code with an  iphone takes you directly to that url – whether it’s a google map, a youtube video, or a microsite.

the url that each qrcode links to be can be updated at any time.

the idea is great in itself, but using qrcodes like this offers huge potential.

and you can stick qrcodes almost anywhere – on the side of a coffee cup, on a bus ticket…

the applications are endless.

read more here | from notcot

love letters

there’s something very clever about fontstruct, a free, online font creator from font brand fontshop.

allowing people to create and download their own fonts draws them deeper into the category.

it brings fonts to life, engaging users with a product they may previously have taken for granted.

while the concept isn’t new, this feels like a fresh take on the free sample, as well as a simple way to drive word-of-mouth between friends.

find out more at fontstruct | seen on springwise

white wonder

[screenshot from gotmilk.com]

this is the latest in a line of addictive, interactive sites from the got milk? campaign.

the games are supported by various recipes for milk-based treats especially for the summer months, each with its own supporting nutrition facts.

if you haven’t already seen it, make sure you pay a visit to the get the glass game too:

[screenshot from get the glass]

it takes a while to load, but is an awe-inspiring piece of web gaming.

the real benefit of this kind of activity is to establish or reinforce a brand’s personality.

it is easy to see how these games might influence younger gamers’ perceptions of milk.

have a go yourself at gotmilk and get the glass | the top one spotted at notcot – one of my favourite websites

don’t topple your tipple

this simple yet addictive game effectively builds coke zero’s brand personality.

the objective is to race elliott sadler’s nascar round the virtual track without spilling the bottle of coke zero on the bonnet.

for those who want more racing-related brand fun, check out intel’s new site too.

have a go at rooftopracer | from adverblog