[screenshot from quarter-pounder]
a very different approach to the chain’s traditional family focus, these restaurants are clearly targeting tokyo’s coolest.
the only thing on the menu is the quarter-pounder.
there doesn’t seem to be any mention of mcdonald’s on the website though, which makes this all the more intriguing.
if it really is mcdonald’s, it’s a very interesting piece of portfolio planning that takes the brand far away from ronald and the golden arches.