Archive for the 'Marketing' Category



Mobile Sharing

This great chart shows the fascinating contrast in the platforms people use to share content across different mobile devices.

The key question is whether this is reflective of the functionality of those devices, or of the people that use them.

content sharing by social site

From eMarketer

Bud Caddell’s Digital Strategy

Great deck from the ever-inspiring Bud Caddell, with plenty of food for thought.

Well worth 20 minutes of your time for a more in-depth read.

Google Databoard

Google have recently launched Databoard, a stunning tool that lets you find all sorts of stats and data about the online world.

Alongside offering a simple way to search for specific stats, the tool also allows you to create simple yet elegant infographics that combine a variety of data points, just by clicking a few buttons:

eskimon_smartphone_usage_locations

This video below explains more, but you can try the tool out for yourself here.

Why is Better than What

I’m a bit late to this great talk from Simon Sinek, but it really resonated with me, so I thought I’d share it here for anyone else who might have missed it (it’s also worth watching a second time if you’ve seen it before!).

Simon’s overall premise is that people buy into compelling reasons more easily than they buy into specific functions.

His argument is very well put, and the logic is very difficult to dispute, but for some reason, marketers around the world still struggle to grasp the implications.

Brands that understand why people should care are far more likely to succeed than those who just push the what.

If you want to know more, check out Simon’s Start With Why website.

Data Don’t Tell Stories

Data may not lie, but people’s selective interpretation of data can significantly change the stories they tell with data’s support.

Take this piece of analysis from the IDC, “the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets”:

Despite beating Wall Street expectations in terms of shipment volumes, Apple’s share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013 (2Q13). Meanwhile, Android and Windows Phone both managed slight increases during the same period. “The iOS decline in the second quarter aligns with the cyclicality of iPhone,” says Ramon Llamas, Research Manager with IDC’s Mobile Phone team. [from here]

Now, let’s look at the actual data:

SMARTPHONE OPERATING SYSTEMS 2Q13

[data source]

Of course, what the IDC notes is true – Apple’s share has declined by 340bp over the past 12 months – but the important part of the story they’ve chosen not to highlight is that Apple’s shipments still increased by 20% during the same period.

My interest here is not whether iOS is going to beat Android though; I’m merely concerned with this skewed representation of an important story.

As  with all propagandata, it’s another case of “torture numbers and they’ll tell you anything.

Always question what the numbers really say, not what the presenter chooses to highlight.

Dazzling SlideShare Decks

Barry Feldman contacted me a while back to ask about my experiences with SlideShare.

We’ve had well over 1 million views on our We Are Social SlideShare account, and it’s become a cornerstone of our marketing, so he was curious to know if I had any tips on what makes a SlideShare deck ‘dazzle’.

Barry also collected tips from a number of his favourite SlideShare contributors, including the wonderful teams at Slides That Rock and Marketing Profs.

He collated these tips in this insightful post on the SlideShare blog a couple of days ago, but I couldn’t resist turning those tips into a deck of their own.

So here they are, uploaded to SlideShare in a (hopefully) dazzling deck of their own.

And true to the tip that I offered Barry, you can download the complete deck by clicking this link.

Social, Digital and Mobile in Asia

We’ve been sharing in-depth profiles of the social, digital and mobile landscapes of 24 Asian countries over on the We Are Social Singapore blog over recent weeks.

We’ve still got a few left to publish, but here’s the regional overview to whet your appetite:

Come on over to the We Are Social blog to see detailed stats on China, India, and many more countries as well.



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