a collection of things worth sharing
A simple guide to social and engagement marketing, designed for people who don’t live and breathe it every day.
If you’ve got any principles you’d add to the list, please do share them in the comments!
Lovely preso (and beautifully designed – I’m curious to know how you did the silhouettes.
In terms of what I’d add – I’d have a slide about ‘expertise’, and how to treat/appeal to earned media. I don’t think it’s the be-all and end-all (though I may be burnt at the stake for admitting that as a PR bod), but it is important.
Very nice stuff.
Thanks Will! I like the sound of an ‘expertise’ principle – could you share a bit more detail on your thinking?
I make all the silhouettes and icons using Adobe Illustrator or a great open-source design program called Inkscape – more details on that one here: http://inkscape.org/
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