so king obvious

This new Burger King spot is a moment of genius.

It’s irresistible.

You just have to copy it.

Over and over again.

Especially with your friends.

A great example of how to inspireword of mouth‘.

Great stuff.

Many thanks to @handypearce over at amnesiablog for sharing.

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7 Responses to “so king obvious”


  1. 1 Alan Carmody February 24, 2010 at 03:38

    That is king brilliant. Thanks Simon

  2. 2 Online Grocery Shopping February 24, 2010 at 05:26

    Seriously Alan? King obvious and king childish. But each to his own and of course I’m not target market (fat, middle-aged, burger eater).

    • 3 eskimon February 24, 2010 at 10:46

      Spot on Andy – it works for the audience. That’s the whole king point.

      The approach feels quite like the John Smith’s campaign from a few years back:

      ‘Ave it.

  3. 4 Rob March 1, 2010 at 18:19

    I just showed it to an art director mate of mine saying how bloody obvious it was and that I couldn’t believe no one had done it before – then he said they had, a UK hardware company some 20 years ago but he can’t remember.

    Apparentely if you ask your Scottish Chopper Reid lookalike Creative Director, he’ll know as he told my mate – but who cares, it’s great … now if they only got the voting element sorted.

    • 5 eskimon March 1, 2010 at 21:28

      Yeah, the approach has been used plenty elsewhere – it has significant elements of FCUK and “Australians wouldn’t give a Ffffffffour X for anything else”.

      But the tie to the brand name and the fit with its (existing) personality mean it’s still a great piece of comms.

      I’ll see if Steve can remember the ‘original’…

  4. 6 Rob March 2, 2010 at 09:01

    See if Steve can remember his own name!

    • 7 eskimon March 2, 2010 at 12:12

      Steve reckons it was for Jewson, the builder’s merchant (so relevant audience again!).

      I have vague memories of it too – “that’s a Jewson big hole” sort of stuff. No sign on YouTube, but it is about 20 years old.


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