a collection of things worth sharing
This new Burger King spot is a moment of genius.
You just have to copy it.
Over and over again.
Especially with your friends.
A great example of how to inspire ‘word of mouth‘.
Many thanks to @handypearce over at amnesiablog for sharing.
That is king brilliant. Thanks Simon
Seriously Alan? King obvious and king childish. But each to his own and of course I’m not target market (fat, middle-aged, burger eater).
Spot on Andy – it works for the audience. That’s the whole king point.
The approach feels quite like the John Smith’s campaign from a few years back:
I just showed it to an art director mate of mine saying how bloody obvious it was and that I couldn’t believe no one had done it before – then he said they had, a UK hardware company some 20 years ago but he can’t remember.
Apparentely if you ask your Scottish Chopper Reid lookalike Creative Director, he’ll know as he told my mate – but who cares, it’s great … now if they only got the voting element sorted.
Yeah, the approach has been used plenty elsewhere – it has significant elements of FCUK and “Australians wouldn’t give a Ffffffffour X for anything else”.
But the tie to the brand name and the fit with its (existing) personality mean it’s still a great piece of comms.
I’ll see if Steve can remember the ‘original’…
See if Steve can remember his own name!
Steve reckons it was for Jewson, the builder’s merchant (so relevant audience again!).
I have vague memories of it too – “that’s a Jewson big hole” sort of stuff. No sign on YouTube, but it is about 20 years old.
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