maybe it’s you

maybe it's you

Neil has just shared a wonderful list of things you need to ask yourself before you’re even allowed to think about saying “my client doesn’t get it.”

His third point really struck me [I've changed the wording a bit for context]:

The client refuses to ‘do’ your idea, because you / they have never tried it before, and it’s unproven.

But let’s face it: the problem isn’t that the client is risk averse.

It’s just that you haven’t persuaded them that the idea’s good enough.

Or worse, they think it is a good idea, but they don’t trust you enough to do it without screwing it up.

The list summarises many questions we should ask ourselves on a daily basis.

Go read the rest of it here.

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