“…the wise strategist only seeks battle
after the victory has been won.”
But what makes a winning strategy?
It focuses on the end, not the means
Strategy is not just about finding an answer; it’s about finding the most appropriate answer – the most efficient and effective route to get from where you are now, to where you want to be.
It’s more about questions than answers
Improving an existing answer delivers diminishing returns with each iteration. The best way to deliver revolutionary results is to change the question.
It prioritises efforts
There’s a big difference between what you could do and what you should do. Focus your resources at the point of maximum leverage to deliver disproportionate returns.
It employs the art of sacrifice
Strategy helps you identify when to give up something good for something even better.
It sees the forest and the trees
Effective strategies deliver synergies – when the whole is greater than the sum of its parts. A key part of this is recognising that the long term is made up of a series of inter-dependent shorter terms.
It bends in the wind
There’s never only one right answer – what worked before may not always work in the future. Monitor your progress, and evolve to changes you encounter along the way.
It is more about the future than the present
Strategy is all about looking before you leap.
It harnesses common sense
The best strategies are rarely complex; simple logic and reason are your allies.
It emphasises the why over the what
True strategy addresses root causes, not just symptoms.
Never stop at the first plausible answer, but acknowledge that it may still turn out to be the best.
Always aim for perfection, but accept that you’ll never achieve it.
What would you add?
Share your suggestions in the comments section below.