chalk no cheese

nike livestrong it's about you

This effort from Nike, in conjunction with Livestrong, is great.

It builds on the long-standing tradition of writing words of encouragement along the route of the Tour de France, but takes the whole thing to a new level.

The best part is that it’s for a good cause, and that makes me feel good about the Nike brand.

Impressive and inspiring:

Image from the video. With thanks to notcot for the link.

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