http://eskimon.wordpress.com/2009/07/03/tweet-and-make-up/ a collection of things worth sharing Mon, 28 Dec 2009 07:57:52 +0000 http://wordpress.com/ hourly 1 http://eskimon.wordpress.com/2009/07/03/tweet-and-make-up/#comment-135 eskimon Fri, 03 Jul 2009 04:33:25 +0000 http://eskimon.wordpress.com/?p=938#comment-135 Spot on Rashmi - it's a very astute move from both brands. This activity may not succeed in switching people from one brand to the other, but it should help to strengthen their existing relationships, which will benefit both brands in the longer term. Spot on Rashmi – it’s a very astute move from both brands. This activity may not succeed in switching people from one brand to the other, but it should help to strengthen their existing relationships, which will benefit both brands in the longer term.

]]> http://eskimon.wordpress.com/2009/07/03/tweet-and-make-up/#comment-134 Rashmi Fri, 03 Jul 2009 04:24:51 +0000 http://eskimon.wordpress.com/?p=938#comment-134 there is smell of rivalry in this gesture....both brands know that they cant keep their audience excited n engaged if they dont fight.....these things trigger the consumer's interest and keep them on top of their mind. This phenomena is for decades and this creates huge barrier for new entrants. So, both parties win. the strategy works, isn't it. :) there is smell of rivalry in this gesture….both brands know that they cant keep their audience excited n engaged if they dont fight…..these things trigger the consumer’s interest and keep them on top of their mind. This phenomena is for decades and this creates huge barrier for new entrants. So, both parties win. the strategy works, isn’t it.

]]>