look around

look around, surprise

On his day off, Ferris Bueller observed:

Life moves pretty fast;

If you don’t stop and look around once in a while,

You could miss it.”

Great advice for us all, but especially marketers.

Research will tell you what’s already happened, but observation will tell you what’s happening now.

Often, that’s even more valuable.

With many thanks to Public School for the image

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