I’m a real advocate of the phrase “don’t sell me your brand; tell me a story”. Seth talks about it regularly.
So I found We Tell Stories fascinating.
It has just won the South by Southwest Web Awards, and has been getting quite a bit of media attention.
What really inspires me is their use of different media – google maps, twitter, blogs – to tell a rich and engaging story.
While most of these media are online, there’s nothing to stop this approach broadening out and making use of anything and everything.
In a world where we need to engage audiences and offer them a more compelling communications proposition, this is truly inspirational stuff.
Seen on BBC News
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