simple

from ibelieveinadv

on the cover

it’s a bit weird, but i’m sure i’d take part if i saw it.

when we have an affinity with the brand, we want to be part of it.

nothing wrong in using that to the brand’s advantage – the audience benefits too!

seen here

rebels with cause?

a rebellious art show?

not exactly what i’d expect from harley-davidson, but an interesting move in their brand building efforts.

it focuses more on the likely consumer than the aspirational audience i’d normally associate with the brand (apparently, most harley-owners are in the older demographic groups).

still, the idea stays true to the harley concept – it is about rebellion after all – even if it’s in a more comfortable environment.

but will it sell any more machines?

seen on notcot | more here | image:  screenshot from the website