same same

[image from ibelieveinadv]

while i really like this new campaign from absolut, it seems very similar to the “if smirnoff made…” approach from a few years ago (which in itself seemed dangerously close to carlsberg’s campaign).

and it just doesn’t deliver the same connection as absolut’s previous iconic campaigns.

while clients and agencies get tired of long-running campaigns, everyday people take much longer to reach the same level of fatigue.

the iconic absolut campaign was (and still is) a favourite for consumer tributes.

with the popularity of ugc it feels like there is more differentiation left in the old approach.

from ibelieveinadv

puzzling idea

[image from ibelieveinadv]

lego could take this in all sorts of interesting directions

from ibelieveinadv

do the splits

[image from ibelieveinadv]

this connection point is simple but very effective.

the idea could easily extend to various other ’splits’ too, such as road junctions.

however, the creative in this particular exection fails to make full use of the opportunity.

from ibelieveinadv

barrel art

[image from glenfiddich flickr photostream]

although it targets a niche audience, this initiative from glenfiddich whisky establishes an interesting new dimension to the brand’s personality.

see more photos in the glenfiddich gallery | via designboom and notcot

welcome suprises

[image from improv everywhere]

this makes me smile. nice surprises are always welcome!

it feels like the sort of thing ben & jerry’s or innocent smoothies could do too.

more at improv everywhere | seen at notcot

now now

[image from sprint's now widget]

this is a fascinating piece of flash that delivers an engaging brand experience.

but will it change behaviour as well as attitudes?

or is it just a clever use of technology for its own sake?

from faris | more info here

animal instinct

[image from comunicadores.info]

giving people a reason to interact with communications makes them much more effective.

it’s a really simple idea, but as you can see in this gallery, it generated a lot of interest amongst passers by.

this is a good example of a communications proposition: communications that offer people something in return for simply paying attention to the advert.

more info here

seeing through a dog

[image from ibelieveinadv.com]

the image says it all really.

this poster does the job of raising awareness but also of demonstrating a personality for the brand.

from ibelieveinadv.com

makku

[screenshot from quarter-pounder]

notcot reckons these new burger outlets in tokyo’s omotesando and shibuya east districts are by mcdonald’s.

a very different approach to the chain’s traditional family focus, these restaurants are clearly targeting tokyo’s coolest.

the only thing on the menu is the quarter-pounder.

there doesn’t seem to be any mention of mcdonald’s on the website though, which makes this all the more intriguing.

if it really is mcdonald’s, it’s a very interesting piece of portfolio planning that takes the brand far away from ronald and the golden arches.

find out more here | from notcot

state of adventure

welcome the the adventurous land of oregon

[screenshot from oregon website]

someobody’s put a lot of effort into this new site promoting the u.s. state of oregon.

it’s a bit like a ‘free sample’ on the web, and sets up a clear brand personality.

see more here | from notcot