lifting awareness

oreo elevator

[image from ibelieveinadv.com]

more effective use of out-of-home opportunities to deliver a specific message, this time from draftfcb in the usa for oreo.

the cookie is on the elevator, while the glass of milk is stationary at the bottom of the lift shaft.

each time the car descends to ground, the cookie gets dunked.

so simple, yet such an effective way to dramatise alternative ways to enjoy the brand.

from ibelieveinadv.com | see the video here

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