healthy ideas

breast cancer awareness campaign

[image from comunicadores.info]

this ingenious piece of creative media is part of the academy of medicine of malaysia’s drive to promote breast cancer awareness.

the double cd inlay dramatically illustrates the consequences of failing to catch the signs of the disease in time.

the empty holder simply has the message “detect breast cancer before it strikes.”

the holder with the breast-like cd guide carries the message, “to find out how, insert and play.”

from comunicadores.info | spotted at notcot

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