a collection of things worth sharing
[image from p8tch]
this tiny velcro-backed ‘p8tch’ incorporates a qrcode that links directly to a url.
scanning this code with an iphone takes you directly to that url – whether it’s a google map, a youtube video, or a microsite.
the url that each qrcode links to be can be updated at any time.
the idea is great in itself, but using qrcodes like this offers huge potential.
and you can stick qrcodes almost anywhere – on the side of a coffee cup, on a bus ticket…
the applications are endless.
there’s something very clever about fontstruct, a free, online font creator from font brand fontshop.
allowing people to create and download their own fonts draws them deeper into the category.
it brings fonts to life, engaging users with a product they may previously have taken for granted.
while the concept isn’t new, this feels like a fresh take on the free sample, as well as a simple way to drive word-of-mouth between friends.
find out more at fontstruct | seen on springwise
[screenshot from gotmilk.com]
this is the latest in a line of addictive, interactive sites from the got milk? campaign.
the games are supported by various recipes for milk-based treats especially for the summer months, each with its own supporting nutrition facts.
if you haven’t already seen it, make sure you pay a visit to the get the glass game too:
[screenshot from get the glass]
it takes a while to load, but is an awe-inspiring piece of web gaming.
the real benefit of this kind of activity is to establish or reinforce a brand’s personality.
it is easy to see how these games might influence younger gamers’ perceptions of milk.
have a go yourself at gotmilk and get the glass | the top one spotted at notcot – one of my favourite websites
[image from ibelieveinadv.com]
more effective use of out-of-home opportunities to deliver a specific message, this time from draftfcb in the usa for oreo.
the cookie is on the elevator, while the glass of milk is stationary at the bottom of the lift shaft.
each time the car descends to ground, the cookie gets dunked.
so simple, yet such an effective way to dramatise alternative ways to enjoy the brand.
from ibelieveinadv.com | see the video here
[image from ibelieveinadv.com]
a perfect example of where the message inspires the medium, from smart in switzerland.
it might not be big, but it’s definitely clever.
from ibelieveinadv.com
[image from paperinside.com]
although not part of the new batman film’s official marketing, there’s no reason why brands can’t make use of this type of engaging media.
paper wizard claudio has created a cut-out so you too can build your own tumbler batmobile – download a copy and build your own now!
from paperinside.com | spotted at technabob
[image from ibelieveinadv.com]
some more creative media, this time from ogilvy in china for pond’s.
the inspiration is a simple but perceptive piece of observation: as the copy notes, women in china value a fair complexion, and often shade themselves from the sun to prevent their skin darkening.
from ibelieveinadv.com
[image from comunicadores.info]
this ingenious piece of creative media is part of the academy of medicine of malaysia’s drive to promote breast cancer awareness.
the double cd inlay dramatically illustrates the consequences of failing to catch the signs of the disease in time.
the empty holder simply has the message “detect breast cancer before it strikes.”
the holder with the breast-like cd guide carries the message, “to find out how, insert and play.”
from comunicadores.info | spotted at notcot
[image from thelondonpaper]
this quirky promotional give-away from krispy kreme doughnuts in the uk builds the brand’s irreverent personality.
the intention is to allow “stressed out commuters [to] relax in their own mini-park.”
as the agency behind the idea notes, it’s just “a bit of fun”, but the footwear certainly attracts attention, as the accompanying media coverage testifies.
[screenshot from orangerockcorps.co.uk]
orange rockcorps challenges people to give 4 hours of their time to improving their community.
in return, orange gives them tickets to an exclusive concert.
another useful application of csr to express a brand’s personality, and a sure way to drive word of mouth in the media.
